The Future of Shopping

Over time, in-store demonstrations made way for 30 second TV messaging. Fast forward to today, and the integration of digital shopping, influencers and algorithms are part of everyday life. Executive creative director Annie Price and Professor Harald Van Heerde, in conversation with Siobhan Marin, will dissect the evolution of advertising and the next big thing.

As global brands invest in sophisticated AI companions to plan meals, organise parties and curate wardrobes, how will chatbots and digital avatars reshape the way products are marketed and sold? Design duo INJURY and Dr Sue Keay, in conversation with Siobhan Marin, discuss what’s at stake when algorithms influence our choices.

Big purchases, spontaneous shopping, panic buying: why do we buy the things we buy? In a world of ever-growing consumer choice, Professor Nitika Garg, in conversation with Siobhan Marin, will examine the psychosocial factors that influence our purchase-related decisions and shape our behaviors without us even realising.

From the thrill of the hunt to South Korean sites mimicking online shopping and food delivery, Dr Genevra Hart, in conversation with Siobhan Marin, will explore the links between buying and dopamine, alongside the emotional, motivational and behavioral impacts of retail therapy.

Ethical manufacturers are increasingly considering how goods can be made easier to repair, reuse and recycle. With the development of takeback programs and circular product development, Professor Alison Gwilt, in conversation with Siobhan Marin, discusses how fashion labels are creating space for consumers to take positive action in challenging the systems within which we consume.