Logotype Guidelines

Detail of Powerhouse Logotype Identity
Detail of Powerhouse Logotype Identity

The Powerhouse logotype is typeset in Cambium and features chamfered counterforms (corners cut at a 45 degree angle). It is inspired by two wood type specimens found in the Powerhouse Collection: Superior machine-cut wood type and DeLittle's wood type specimens.

MINIMUM SIZE

To maintain optimum reproduction in screen and print environments, do not use logotype below minimum size.

CONTRAST

Clarity of the logotype is achieved by ensuring it contrasts with the background.
The logotype should appear in black or white.

Example of optimal contrast applied to Powerhouse Identity
Example of optimal contrast applied to Powerhouse Identity
Optimum contrast
Example of incorrect contrast applied to Powerhouse Identity
Example of incorrect contrast applied to Powerhouse Identity
Lack of contrast

Clearspace

When the logotype is required to appear together with partners’ logos, the suggested minimum spacing is based upon the 2x cap height. Powerhouse should appear with equal visual weighting.

Examples of spacing around Powerhouse Identity
Examples of partnership logo spacing

Questions & contact

For further enquiries about the guidelines contact Powerhouse Studio.

Story

Read more about the Powerhouse identity.

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OBJECT NO. 95/223/1-10/22
'Delittle's wood type specimens' catalogue from the F T Wimble & Co Ltd Archive

The Powerhouse acknowledges the Traditional Custodians of the ancestral homelands upon which our museums are situated. We respect their Elders, past, present and future and recognise their continuous connection to Country.

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