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Powerhouse Museum - Identity Guide

Country Always

Country Always

Caring for Country

A Corner of the Empire

A Corner of the Empire

The Garden Palace

The Holding Pen

The Holding Pen

The Agricultural Hall

Regional Networks

Regional Networks

Across New South Wales

A Museum of Doing

A Museum of Doing

Technological Museum

Expanding Stories

Expanding Stories

Evolution of the Castle Hill site from botanical research station to Museum Discovery Centre

Transforming the Tramsheds

Transforming the Tramsheds

Powerhouse Stage 1 and the Harwood Building

A Symbol in Time

A Symbol in Time

Sydney Observatory

Ongoing Transformations

Ongoing Transformations

Powerhouse Ultimo

Applied Arts and Sciences

Applied Arts and Sciences

Defining the terms in the 21st century

Powerhouse Renewal

Powerhouse Renewal

A transformative renewal program across four sites

We Rise

We Rise

Blak Powerhouse

Powerhouse-1 Mission Launch to the ISS

Powerhouse-1 Mission Launch to the ISS

An initiative of the Powerhouse: Future Space program

2024

2024

Exoskeleton

Exoskeleton

Powerhouse Parramatta

Powerhouse Parramatta Topping Out

Powerhouse Parramatta Topping Out

Major construction milestone achieved for the new museum

2025

Logotype Guidelines

Detail of Powerhouse Logotype Identity

Detail of Powerhouse Logotype Identity

The Powerhouse logotype is typeset in Cambium and features chamfered counterforms (corners cut at a 45 degree angle). It is inspired by two wood type specimens found in the Powerhouse Collection: Superior machine-cut wood type and DeLittle's wood type specimens.

MINIMUM SIZE

To maintain optimum reproduction in screen and print environments, do not use logotype below minimum size.

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Contrast

Clarity of the logotype is achieved by ensuring it contrasts with the background.
The logotype should appear in black or white.

Example of optimal contrast applied to Powerhouse Identity

Example of optimal contrast applied to Powerhouse Identity

Gallery image

Optimum contrast

Example of incorrect contrast applied to Powerhouse Identity

Example of incorrect contrast applied to Powerhouse Identity

Gallery image

Lack of contrast

Clearspace

When the logotype is required to appear together with partners’ logos, the suggested minimum spacing is based upon the 2x cap height. Powerhouse should appear with equal visual weighting.

Examples of spacing around Powerhouse Identity

Gallery image

DOWNLOAD

Download logotype

Questions & contact

For further enquiries about the guidelines contact Powerhouse Studio.

Carved, Hewn, Encoded

A New Typographic Palette for Powerhouse

1/2
'Delittle's wood type specimens' catalogue from the F T Wimble & Co Ltd Archive
OBJECT NO. 95/223/1-10/22

2/2
'Superior machine-cut wood type...' catalogue from the F T Wimble & Co Ltd Archive
OBJECT NO. 95/223/1-10/15