A silver gelatin dry plate glass negative in landscape format.

Country Always

Caring for Country

A Corner of the Empire

The Garden Palace

Sepia photograph of the Technological Museum and a cow in the foreground

The Holding Pen

The Agricultural Hall

Sepia photograph of the Technological College and Museum in Broken Hill

Regional Networks

Across New South Wales

A Museum of Doing

Technological Museum

Black and white photograph of man walking through eucalyptus plantation

Expanding Stories

Evolution of the Castle Hill site from botanical research station to Museum Discovery Centre

Colour photograph of red corrugated iron building from a high vantage point

Transforming the Tramsheds

Powerhouse Stage 1 and the Harwood Building

A Symbol in Time

Sydney Observatory

Powerhouse Museum, Stage 2 exterior from high angle, city skyline in background

Ongoing Transformations

Powerhouse Ultimo

Blurred image from film with museum object number

Applied Arts and Sciences

Defining the terms in the 21st century

Powerhouse Renewal

Artist Xin Liu floating with arm outstretched against a black background. She wears a full-length grey body suit with long sleeves with bare feet and hands.

Sydney Science Festival

Across Sydney10—17 Aug
Shadows cast by the Powerhouse Parramatta exoskeleton on concrete

Exoskeleton

Powerhouse Parramatta

A woman stands on stage in front of a large audience. She has her left hand raised in the air and a microphone in her right hand. The audience are holding their phones up recording the woman.

Blak Powerhouse

Powerhouse x We Are Warriors

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Logotype Guidelines

Detail of Powerhouse Logotype Identity
Detail of Powerhouse Logotype Identity

The Powerhouse logotype is typeset in Cambium and features chamfered counterforms (corners cut at a 45 degree angle). It is inspired by two wood type specimens found in the Powerhouse Collection: Superior machine-cut wood type and DeLittle's wood type specimens.

MINIMUM SIZE

To maintain optimum reproduction in screen and print environments, do not use logotype below minimum size.

CONTRAST

Clarity of the logotype is achieved by ensuring it contrasts with the background.
The logotype should appear in black or white.

Example of optimal contrast applied to Powerhouse Identity
Example of optimal contrast applied to Powerhouse Identity
Optimum contrast
Example of incorrect contrast applied to Powerhouse Identity
Example of incorrect contrast applied to Powerhouse Identity
Lack of contrast

Clearspace

When the logotype is required to appear together with partners’ logos, the suggested minimum spacing is based upon the 2x cap height. Powerhouse should appear with equal visual weighting.

Examples of spacing around Powerhouse Identity
Examples of partnership logo spacing

Questions & contact

For further enquiries about the guidelines contact Powerhouse Studio.

Story

Read more about the Powerhouse identity.

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'Delittle's wood type specimens' catalogue from the F T Wimble & Co Ltd Archive