Stories

Wearables for the imaginative

Jordan Gogos – Powerhouse Creative Industry Resident
Film by Motel Picture Company and Powerhouse, photography by Zan Wimberley, Joe Brennan, Jamie Heath and Getty
The trojan horse is the logo fronting the brand. It symbolises the brand’s approach to breaking into the industry and ushering new ideas. So, it’s really about bringing new people into the industry and changing the way we engage in fashion.
Jordan Gogos, founder, Iordanes Spyridon Gogos

Iordanes Spyridon Gogos (ISG), “Wearables for the imaginative” was founded by Jordan Gogos in 2019 with the intention to use the brand as a conduit for community making and co-design. The brand is experimental, non-gendered and innovative in its approaches to sustainability through practice-led design research methodologies. The label staged its first runway show at Afterpay Australian Fashion Week (AAFW) in 2021, receiving widespread acclaim for its colourful celebration of community and collaboration.

For the Iordanes Spyridon Gogos x Powerhouse for Afterpay Australian Fashion Week 2022 runway presentation, ISG expanded their collaborative approach, directly engaging with the museum’s narrative and multidisciplinary collection.

The label joined forces with more than 50 individuals and institutions working across a range of disciplines, extending beyond fashion pioneers to include architects, musicians, florists, students and more to create the collection for the runway.

Everyone said, ‘They’ve broken into the industry.’ We weren’t done yet ... I wanted to do something that Australia’s never seen before.
Jordan Gogos, founder, Iordanes Spyridon Gogos

The Powerhouse workshop team collaborated with ISG to realise the vibrant ‘deconstructed castle’ runway. Artistic direction was led by Benn Hamilton, set design by Max Rixon and spatial design by Tayarch Design Studio, all mainstay ISG collaborators who worked with the Powerhouse team to create more than 15 sculptural works along with painted banners, set pieces and wearable art objects.

More than 1,000 hours of labour over five weeks and 123 litres of fluorescent paint, including much reused from previous exhibition projects, went into the collaboration. The full breadth of the workshop team’s skills and experience was showcased, from entry-level to experienced artisans and tradespeople with 30 years of experience across metal, timber and scenic work, plus drawing and 3D modelling.

A figure leans over with an airbrush painting a stencilled shape in purple onto a blue surface.
Our collaboration with the Powerhouse has enabled us to realise the full scale and magnitude of our creative vision for this year’s Afterpay Australian Fashion Week runway show. Being embedded in the Powerhouse Ultimo Creative Industries Precinct as a Resident has generated thrilling new collaborations. Access to the incredible workshop facilities and production team at Powerhouse Ultimo has elevated the show to new heights in the iconic Boiler Hall
Jordan Gogos, founder, Iordanes Spyridon Gogos

The Powerhouse workshop were amongst 60 Australian and international collaborators from the creative industries engaged to realise 33 singular looks for the runway show. One stand-out was a steel ‘tubular vest’ designed by Benn Hamilton and crafted by the Powerhouse workshop, which housed a floral arrangement by the Colour Blind Florist Benjamin Avery. The workshop also collaborated on NYC-based artist Patrick Church’s sculptural look.

A figure wearing an elaborate sculptural vest made of copper pipes stands amongst a group of people talking to each other.
A model poses on the runway wearing a floor-length multicoloured dress that features a flower pattern, and a elaborate sculptural vest made of copper pipes holding an array of flowers and leaves.

ISG’s collaboration with Australian fashion veteran Jenny Kee AO opened and closed the show. ISG utilised recycled materials from ‘Step Into Paradise’ (Kee and Linda Jackson’s seminal Powerhouse retrospective) for the lining of garments, shoes, set design and other elements. Kee’s archive of iconic prints and motifs, including her signature ‘Earth First’ scarf, were translated into textile designs by Brittney Wyper and incorporated into new garments, with the designer herself making a runway cameo alongside her granddaughter.

In his unique graphic style, Apollo Michaelides illustrated textile designs with cartoons featuring references to the Powerhouse’s expansive collection. Victoria Todorov’s textile designs also referenced a variety of collection objects for a garment designed by Shanghai-based Jake Siu. Photo media artist and sculptor Anna Pogossova’s oversized coins, seen on shoes, garments and jewellery, referenced real and counterfeit ancient Greek coins from the Powerhouse collection.

In collaboration with Gallery Sally Dan-Cuthbert, ISG presented a silhouette which captures the fashion label’s relationship with Sally and the Gallery. Clad in jacket and skirt, the model represented Sally as the gallery director, while a ‘shell’ reflected the distinct, considered textures of the gallery architecture, with a headdress symbolising the gallery’s iconic ‘halo’ light entrance.

Winner of the National Indigenous Fashion Awards 2021 Simone Arnol, working in collaboration with masters of Ghostnet woven totemic artworks Pormpuraaw Art Centre and Yarrabah Arts and Culture, presented a series of designs combining recycled fishing nets, textiles and printed fabrics.

A model poses against a grey background wearing a multicoloured floor-length dress and holding two large coloured woven fish.

Powerhouse x Gogos is a film by Motel Picture Company and Powerhouse following multidisciplinary designer Jordan Gogos and his runway show collaborators as they prepare to take over 2022 Afterpay Australian Fashion Week. The three-part short film series reveals Gogos’ high energy disruption of the fashion industry. Taking inspiration from the Powerhouse collection and working with almost 100 designers, sculptors and collaborators, the series explores Gogos’ unique style of ‘chaos with an underlying logic’.

For the Iordanes Spyridon Gogos x Powerhouse for Afterpay Australian Fashion Week 2022 runway presentation, ISG expanded their collaborative approach, directly engaging with the museum’s narrative and multidisciplinary collection.

The label joined forces with more than 50 individuals and institutions working across a range of disciplines, extending beyond fashion pioneers to include architects, musicians, florists, students and more to create the collection for the runway:

Collaborators

Albus Lumen
Alexander Enticknap
Alice Knight
Amy Baran
Angelica Kilkolly
Angel Robertson
Anna May Kirk
Anna Pogossova
ANTIMATTERMANE
Apollo Michaelides
Aryah Levin
Colourblind florist
Benn Hamilton
Brittany Wyper
CAES
Chanel Bragg
Chase Shiel
Chloe Green
Darren Bischoff
Denis Vukcevic
DIASPORA
Effi Mavratzas
Emily Mavratzas
Felynn Designs
fon99
Gallery Sally Dan-Cuthbert
Haus of Dizzy
Jake Liu
Jenny Kee
Jo Morton
Jody Just
Joe Brennan
Jordan Olyslanders
Julia Baldini Shoes
Luca Sheridan
Mary Argyropoulos
Max Rixon
Nathan Angelis
NEPHTHYS
Patrick Church
Platonic Lover Knitwear
Pormpuraaw Art
Paul Jakubowski
Mylene Holroyd
Marlene Norman
Alma Norman
Mavis Benjamin
Mylene Holroyd
Hedley Karyuka
Syd Bruce
ShortJoe
Bernard Foote
Powerhouse Workshop
Roshan Ramesh
Ruby Pedder
Sacred Honeys
Scarlet Marshall
Similar Difference
Simone Arnol
SPEED
Stefania Gertis
Stella Sunday
Taya Brooks
thevxlley
Victoria Todorov
Xi Wu Studio
Yan Lok Chu
Yarrabah Arts and Culture
Youkhana

Team

Founder and Creative Director: Jordan Gogos
Brand Manager: Stefania Gertis
Art Director: Benn Hamilton
Set Designer: Max Rixon
Shoe Director: Julia Baldini
Casting Director: Basija Almaan
Stylist: Harriet Crawford
Stylist (Onsite): Teanne Vickers
Hair Director: Renya Xydis
Editorial Hair: Valonz and WELLA #WellaProANZ #WellaXISG
Hair Extensions: Amazing Hair Australia
Nail Director: Mikele Simone of OPI Australia
Beauty Director: Sean Brady
Head Beauty Assistant: Mindwell Holcomb
Music: Daniel Stricker of The Deep Faith
Movement: Matthew Gode
Movement Assistant: Talia Kuo
Set Design Lead Consultant: Taya Brooks of Tayarch Studio
Set Construction: Powerhouse Workshop
Styling Assistants: Rachael C Fair, Ewan Bell, Jordan Boorman, Bridie Peacocke, Jordan Ledwell, Jane Brueseke
Beauty Artists: Amelia Odgers, Isabella Russell, Beaux Donelan, Carly Lim, Johnny Beresford, Karma Isavich, Lauren Drazenovic, Lydia Reid, Jenya Sais Quoi, Shannon Key, Ella Warra Hair Artists: Tanya, Bethany Rabl, Alisha Motenson, Kahlia Truman, Ashley Hatcher, Mariella Pinder, Filomena Peretta, Ellen Lai, Anita Main, Chetan, Anna McNamara from WELLA Hair Nail Assistants: Allura & Co, Purple Puff Nails, Regreta Nails, Alice X Nails, Lunaeia Nails, Nail May Day, Nails by Liv
Sound & Light: Michael Bartolo and Shan Soley of Slave International

Models

Abeny Kuol
Abigail Delaney
Alvi Chung
Ami Manukia
Api Rainima
Daniel Matteo
Dhilini Nagahawa
Dindi Ley
Elliot Cowen
Estella Heifitz
Felipe Santana
Jamaica Moana
Jenny Kee
Jini Whaddy
Kai (Kaiwarr) Clancy
Kel Henderson
Kitty Yang Kot Kot (Skeez)
Kyva/Kyle Linahan
Lillian (flex) Ahenkan
Lydia Kivela
Lynn Mathuthu
Maab Ch
Mia Dennis
Morgana Osaki
Samsara Young
Sione Tuitavake
Stefania Gertis
Stephanie Farag
Taiga Kita-Leong
Thembi Mazibuko
Anja Brown
Benn Hamilton
Mary Argyropoulos

Supporters

Principal Sponsor: Powerhouse Museum
Principal Sponsor: Glenfiddich
Supporting Sponsor: Vittoria Coffee
Supporting Sponsor: Wella #WellaProANZ #WellaXISG
Sponsor: Bippi Foods
Sponsor: OPI Australia #OPIaustralia