Wearables for the imaginative
‘The trojan horse is the logo fronting the brand. It symbolises the brand’s approach to breaking into the industry and ushering new ideas. So, it’s really about bringing new people into the industry and changing the way we engage in fashion.’
Iordanes Spyridon Gogos (ISG), “Wearables for the imaginative” was founded by Jordan Gogos in 2019 with the intention to use the brand as a conduit for community making and co-design. The brand is experimental, non-gendered and innovative in its approaches to sustainability through practice-led design research methodologies. The label staged its first runway show at Afterpay Australian Fashion Week (AAFW) in 2021, receiving widespread acclaim for its colourful celebration of community and collaboration.
For the Iordanes Spyridon Gogos x Powerhouse for Afterpay Australian Fashion Week 2022 runway presentation, ISG expanded their collaborative approach, directly engaging with the museum’s narrative and multidisciplinary collection.
The label joined forces with more than 50 individuals and institutions working across a range of disciplines, extending beyond fashion pioneers to include architects, musicians, florists, students and more to create the collection for the runway.
Everyone said, ‘They’ve broken into the industry.’ We weren’t done yet ... I wanted to do something that Australia’s never seen before.
